🎬 Creative Director Skill

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Created in collaboration with Paul Deadcough.

An AI creative director that generates advertising concepts using world-class methodologies, scores them against Cannes/D&AD-calibrated criteria, recursively refines until the quality threshold is reached, and calibrates every idea against a library of 571 legendary campaigns to detect saturation and ensure originality.

Not a brainstorming toy. A structured creative process that mirrors how top agencies (Droga5, Wieden+Kennedy, Mother) actually work — insight before ideas, methodology over free association, honest evaluation over flattery, calibration against the canon over invention from zero.

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What's New in v2.0

• 571-case library with full Insight / Mechanic / Why-it-worked / Steal structure on every card
• 17-axis frontmatter schema — every card tagged across pattern (P01-P18), industry, format, emotion (Tier 1/2/3), budget, idea_type (Pollard 7-level), awards, and more
• 6 MOCs (Maps of Content) for fast lookup by pattern, emotion, format, industry, budget, and chronological index
• 4-point case library integration in workflow — priming before generation, originality empirical cap, RESTART case-soaking, pattern calibration before exit
• 3 maintenance scripts (Python via uv) — schema validation, MOC generation, graph wikilinks
• Pollard 7-level idea taxonomy replacing the previous 3-level system
• 3-tier emotion hierarchy with 30+ specific emotion values
• Activation toolkit with 9 formats and the Non-advertising vs Execution test
• Pre-Mortem template before final delivery

Quality reviewed via skill-conductor: 41/50 production-grade (Discovery 7/10, Clarity 9/10, Efficiency 7/10, Robustness 8/10, Completeness 10/10).

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What It Does

Feed it a brief in any format — text, voice transcript, PDF, raw notes — and it runs a full creative cycle:

1. INTAKE — extracts the brief's DNA: product, audience, objectives, constraints + classifies the required idea level using Pollard 7-level taxonomy (business / brand / tagline / advertising / campaign / non_advertising / execution)
2. INSIGHT — mines consumer insights using 7 proven techniques (Mark Pollard, JTBD, Tension Spotting, HMW, Abstraction Laddering)
3. IDEATION — primes against the canon (scans 5-7 cases from the relevant MOC), then generates 8-12 ideas using 3 methods from different categories (structural × associative × disruptive), rotating between 20+ methodologies, with a Tension test on each
4. EVALUATE + REFINE — scores against 6 weighted criteria + HumanKind + Grey Scale, then recursively improves; Originality is capped empirically by case-library saturation (3+ canonical cases of the same mechanic → cap at 7); when stuck, RESTARTs through case-soaking (read 8-12 canonical cards, remix allowed); Pattern Calibration + Pre-Mortem before exit
5. ARTICULATE — outputs in a presentation-ready format (one-pager, top-3, campaign platform, or quick response)

You can also enter at any phase: jump to insight mining, evaluate an existing idea, or generate concepts from a known insight.

Why This Exists

Most AI "creative" tools generate ideas by free association — producing volume without structure. The result: hundreds of mediocre concepts that nobody can evaluate, often unknowingly recycling work that already exists.

This skill enforces the discipline that separates award-winning work from filler:

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